Visual identity
For the “Unfold” program on Televisió de Catalunya, Mediapro required graphics that fused the real world with the digital world, standing out for its dynamism and clarity. A design was requested for the logo, intro, chyrons, end credits and an interactive quiz, all designed to be visually appealing and easily adjustable in a real-time digital environment.
Technological effect
The solution consisted of an intro with animation and morphing of the logo, complemented with 3D elements for an organic technological effect. The logo was adapted for use in different media, maintaining a consistent and vibrant image. The end credits and floating chyrons were designed to integrate smoothly with the content, enhancing the viewing experience without interrupting the show's narrative.
TEAM
Artistic and creative direction: Robert Clement
Design: Robert Clement
3D: Sergi Balasch
Client: Mediapro