Inspiring action against breast cancer
For World Breast Cancer Day, cualtupapel.com was created to raise awareness about the crucial role of scientific research in the fight against this disease. Essentially, it is an immersive interactive video that presents three stories in two versions: one that shows the transformative impact of research and the other that imagines life without it, powerfully emphasizing the value of scientific progress.
Minimalist design and impactful storytelling
The website’s clean, responsive design highlights the interactive video while minimizing distractions with a discreet side menu. Sections on SOLTI's research, personal stories, donations, and social sharing tools, paired with warm tones like soft pink and yellow, enhance readability and empathy.
TEAM
Design: Robert Clement
Programación WEB: Sergi Balasch
Client: Mashup Barcelona