Bringing ANTRO’s world to life
For ANTRO, we developed an augmented reality (AR) marketing campaign to bridge the digital and physical worlds. The goal was to involve users in the game’s dystopian society, whether as members of la Cúpula’s elite or rebellious Discordants. This approach extended the life of ANTRO beyond the game, offering users a chance to connect with its story in new and meaningful ways.
Interactive features across platforms
The campaign included Instagram filters to transform users with painted faces or Nittch’s iconic hat, a Web AR experience where users could interact with drones flying around buildings and shoot them down, and posters and covers enhanced with image tracking that brought visuals to life. These features combined storytelling with interactivity, creating a seamless link between the game and reality.
TEAM
Artistic and creative direction: Robert Clement
Design: Robert Clement
3D: Sergi Balasch
Client: Gatera Studio